3 Ways to Make Recommendations Work
It’s not uncommon to find websites that are busy generating and providing recommendations, that it makes it difficult for visitors to find their way in between all the special offers, best buys and...
View Article5 Ways to Personalize the Customer Experience
But why is that? Is it just another buzz that will eventually fade? In this case, the answer is no.
View ArticleThe 5 Step Program to Turn Suspects into Brand Advocates
Imagine customers recommending your products or services to their contacts, and actively campaigning for you at social networks. This is as good as promotion gets, and it’s totally free. For small...
View ArticlePersonalize the Shopping Experience and Grow your Business (Part 1)
Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive...
View Article5 Ways to Deliver 360° Personalized Shopping Experiences in your Store (Part 2)
Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create...
View ArticleHow to Create Effective Product Finders that Rock and Convert
In theory, creating an effective product finder shouldn’t be too hard: Ask your shoppers a few questions, present them with their choices, get them to buy. Easy, right? Well, not quite. In this...
View ArticleA Look into the Future: The Next Wave of Commerce is Need-Based
Modern customers demand more individualized experiences that take their needs into account. But how can retailers and brands integrate need-based and customer-centric approaches across different...
View ArticleCurated Shopping – How Does it Work and How Successful is it Really?
What started out as brands trying to figure out how to personalize the shopping experience led to the emergence of Curated shopping – a trend that kicked off around 2012/2013. Several brands and...
View Article3 Key Challenges of Delivering a World-Class Customer Experience
Keeping your customers happy is easier said than done. It’s a job that takes the perfect mix of skill, research and technology. Most of all, it takes a complete shift in attitude, from profit-first to...
View Article7 Things We’ve Learned at Guided Selling Live! 2016
This year’s Guided Selling Live! conference under the theme “Need-based Personalization” gathered some of the world’s foremost industry leaders and experts to discuss how businesses can make sure to...
View ArticleImproving the Customer Experience in Financial Services
Customers in the financial services industry are more sensitive about sharing personal information online. Therefore, companies need to apply special care in providing their customers with an...
View ArticlePersuasion Profiling – How You Sell Matters More Than What You Sell
What if you knew more than which products a customer has been looking at or purchasing recently? What if you knew their motivations and which messaging made them decide and purchase? What if you knew...
View ArticleOutlook: MarTech to Help You Rev Up Sales and Engagement in 2019
Although, Martech adoption is surging, the truth is that it can sometimes feel like guesswork to find the marketing strategy and technology that works for your business and helps you generate better...
View ArticleAssess yourself: Is your business ready for the Engagement Economy?
In most situations, consumers will choose to do business with you, not because of your awesome products, but because you make their life easier than your competitors do. Read what it takes to succeed...
View ArticleThe Power of Asking Questions – The Future of Online Retail Hinges on...
There is a clear rift between what consumers need and what most websites offer, and it shows in the conversion rates: only 2% of online traffic converts, while the average conversion rate in a physical...
View ArticleDitch “Spray and Pray”– Generate More Sales With Customer Segmentation
When marketing your product, you have to grab a consumer’s attention and make them feel that you have exactly what they want. You want to highlight the benefits that are important to them. But how do...
View ArticleWhat Does It Take to Deliver Exceptional Customer Engagement?
Everything good begins with customer engagement. Customer loyalty, increased revenue, brand advocacy, positive word of mouth—all depend directly on how you engage your customers. So, what does it take...
View ArticleHow 4 Brands Take The In-store Experience To The Next Level
When 77% of consumers will whip out their mobile devices while shopping in physical stores and 73% prefer retail self-service technologies, it’s clear that brands and retailers should look into...
View ArticleHow Pure Scooters doubled conversion in 3 months
When Pure Scooters noticed they needed to do a better job at assisting customers in purchase decisions, they implemented Zoovu to solve this search problem. Within 3 months, conversion doubled with a...
View Article6 Elements for Solving Today’s Search Experience Complexities
Learn about the 6 required elements of cognitive search for digital commerce from Forrester Principal Analyst Mike Gualtieri to solve today's search complexities.
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